10 signs your digital marketing strategy is not working
What are the signs that my digital marketing strategy is not generating results? Is my marketing strategy even working?
Haven’t we all been there? We do not know if we should continue with the marketing strategy because it is the algorithm that is not being supportive or if we should start completely from scratch because this is not working.
Continue reading to spot the 10 signs that your digital marketing strategy isn’t working.
The 10 Signs
1.) You are using the “trial-and-error” method
Is it possible that you don’t have a clear digital marketing strategy and are rather hopping on different trends and strategies in hopes that one of them would work? Well, this is the biggest red flag if your growth is stagnant – not having a defined digital marketing strategy.
You might think that who doesn’t have a strategy? Well, it is one of the most common mistakes we see businesses make.
For instance, one of the reasons why we see a lack of growth is when clients spend thousands of dollars on Google Ads or PPC campaigns without correctly measuring the campaign’s success. Or when branding is inconsistent throughout the diverse channels you marketed through leading to a lack of brand impression and recognition for the consumers.
2.) You haven’t been achieving your milestones
When it comes to digital marketing, data is one of the most important and unbiased aspects that will tell you the harsh truth about your campaign’s success. If you never reach your objectives, it is a clear sign that something isn’t working well.
It might be time for you to conduct thorough market research and figure out what is not working out for your audience.
3.) You are not measuring the right success
What if you are simply not measuring the right success?
For instance, is your goal to increase brand awareness, subscribers, or client testimonials? Only when you have determined the goal can you correctly analyze the data to measure your success.
A SWOT analysis can prove highly beneficial to re-prioritize your marketing goals.
4.) You are attracting the wrong audience
What if you have identified your target research as well as have your marketing goals in place but you are constantly reaching the wrong audience?
If this is the case, you need to revise your digital marketing strategies that fit your niche by tailoring content according to their preferences.
It is completely normal and helpful to acknowledge that your current strategy might not be helpful and revise it rather than running your business down to stagnancy.
5.) There’s a lack of engagement from your audience
Whilst this can be because you are attracting the wrong audience but it is very common to see brands attracting the right audience also having next to no engagement. More often than not, this is because the brand is very self-promotional rather than celebrating and involving the consumers, the team, or the impact the company leaves on the world.
How can the audience show high engagement if they are not involved in anything?
6.) You are not seeing ROI
The fundamental purpose of marketing is to drive sales. If your ROI has been a disappointment for you, maybe it is time to revisit your digital marketing strategy.
You can deduce this if the costs of your campaigns such as paid ads, design software, and social media efforts outweigh the returns. Numbers don’t lie!
Make sure you are promoting “why” the company is providing a particular service or product rather than directly selling it. Consumers care about what impact your company is having on the world.
If the consumers agree to how your company is beneficial for them and the world, they would form an emotional connection with the brand, leading to brand loyalty.
7.) The organic interaction is minimal
The paid ads would indeed get the most engagement, but if the paid ads are bringing the right traffic to your brand, you should see some organic engagement as well. This is a clear indication that people are loving your brand and want to actively engage with it.
It is worth keeping a track of how the consumers engage on organic posts and trying to improve that number would indirectly increase the number of active consumers.
8.) Mobile Traffic
Businesses often forget while designing a website that more than half of online traffic is solely driven by mobiles!
Is your website on mobiles just as responsive and engaging as the desktop version? Does your website have a slow loading time? Does it take the least possible steps to navigate to the shopping cart of call-to-action?
If you hesitated to answer this question, your website might need some renovation.
9.) Your conversions are suffering
If your website and social media posts are both receiving a lot of traffic but you still fail to see conversion, you should know that something is amiss. You should fix it as soon as possible because a lot of consumers have already left with a first impression.
Market research and data analysis will come to your rescue again to determine the source. Take a closer look at your consumer’s on-site behavior and conversion rate optimization.
10.) You are not updated with the latest trends
Social media trends change every other day and if you are not someone who keeps up with them, we are sorry to break it to you but there are high chances that you are using an outdated strategy.
This will make you lose the opportunity to engage with your audience through what they’re interested in and relate to currently.
Try to incorporate the latest trends into your content and no matter what your business is, there is always a way to connect with the audience with what interests them.
Conclusion
Whilst digital marketing might seem easy when blaming the algorithm is always an option, it certainly isn’t. Setting some of your marketing budgets aside to consult an experienced marketer can be highly beneficial for any business.
TheAd is here to help you fulfill all your marketing needs. Book your free consulting session with us today.
