How TheAd transformed Frasil’s website
Frasil is an end-to-end intuitive solution to reduce isolation and dramatically improve communication, allowing total control of choice for people living with a disability.
TheAd started working on Frasil’s website to update and transform it to give it a modern look with a user-friendly interface.
A website is often the first impression that a customer forms of a business. Frasil is a highly tech-savvy and unique company. Having a modern website can improve the customer’s initial perception of the brand quite directly.
TheAd further ensured that the website is well structured, persuasive, and easy to navigate, making the browsing experience valuable.
Moreover, search engine algorithms are constantly changing. TheAd created the website and content with Frasil’s keywords in line with the latest SEO requirements. We have created an efficient website that will maximize business interest, its offering, and visibility in the search engine.
It is also important to note that mobiles have changed the way we use the internet. Whilst updating the Frasil website, we realized that it is equally important to enable the same website responsiveness on both – mobiles and desktops.
We further focused on branding Frasil in accordance with what it stands for. The website is an epitome of what using Frasil would feel like – vibrant with a sense of community. Added to the branding, we made the conversion points such as the App Store easily visible and accessible.
To conclude, TheAd had a great time working with Frasil and was beyond thrilled to have worked for such a beautiful initiative.
