How a Good Website Design Can Increase the Value of Your Business and Influence Customer Behavior

Your company and brand are a result of your branding experience. Your brand consists of more than simply your logo, typefaces, goods, and employees. All of these factors contribute to the consumer experience you deliver. A website is an essential component of this experience, particularly in this post-pandemic period.

Branding is no different when it comes to internet enterprises. A successful product relies heavily on branding. It may appear hazy and intimidating, yet it is one of the marketing principles you must comprehend. Not only in terms of what branding entails but also in terms of how to apply the principles of successful branding to your own organization.

Have you ever visited a website and become immediately perplexed? Perhaps you weren’t sure what they were offering, or perhaps it didn’t quite match your prior in-store visit.

A web presence is critical for promoting your small business. You create the idea that you are no longer in business if you do not have a business website. Take nothing a web development in Sydney says at face value. Examine the facts. The small business website statistics demonstrate the critical importance of having a properly constructed website for small businesses.

The Web’s Potential – Industry Statistics

Before looking for a web design company for small businesses, you should first comprehend the relevance of the website in providing value to your company. Even if you don’t intend to sell online, you should have a website where visitors may get information about your company.

Websites increase your company’s legitimacy, foster client trust, and increase its worth.

• Businesses that have adopted digital transformation are 26% more lucrative than their competitors.
• 61% of consumers expect to spend more time online after the epidemic than they did before it.
• Every second of every day, about 89,000 Google searches are conducted.
• In the aftermath of COVID-19, 68% of customers said they have substantially greater expectations for organisations’ digital skills.
• After the epidemic, eCommerce sales are higher than ever before.

The Importance of Reliable Brand Experience

Customers will interact with your brand several times before making a purchase on your website. It is critical that when people arrive at your website, it is a consistent extension of the prior collateral they have viewed. Branding agencies, marketing firms, and small company web designers can all demonstrate the value of consistency.

Making sure that your company’s values, image, and messaging are constant across all media is what brand consistency entails. Customers enjoy it when a company maintains a consistent brand. In fact, a consistent brand presentation has been shown to improve sales by 33%.

If you don’t have a superb website, people will quickly cast judgment on your company and how you provide service. Websites can demonstrate the transparency of your firm by displaying facts such as corporate values, personnel qualifications, location, and contact information.

• 57% of internet users said they will not suggest a company with a badly designed mobile website
• 75% of customers confess to forming trustworthiness judgements based on a company’s website design

Since the web’s debut 30 years ago, user behavior has evolved dramatically. As a result of the coronavirus epidemic and worldwide lockdowns, this has progressed even further in the previous two years. Understanding your customers’ and clients’ expectations is critical to developing your website and positioning your company as the best choice.

As per credible reports:

• A smooth experience across all platforms is highly essential to 83% of mobile users (Source – Impactbnd)
• After reading bespoke content, 82 percent of customers feel more good about a firm. (Image courtesy of BP Studios)
• When picking which brand or retailer to buy from, 59% of buyers polled think being able to shop on mobile is vital. (Source – Google Think)
• 60% of smartphone users have directly contacted a business via search results, such as the “click to call” feature. (Source – Google Think)
• 46% of customers polled confirmed inventory online before visiting a business. (Source – Google Think)

The Most Important Takeaways

A terrible website will drastically impact a company’s reputation and continue to limit a company’s ability to develop and flourish in this digital era. Putting time and effort into offering a consistent and optimized online experience can help a firm to resonate and connect with clients, converting them into loyal customers.

TheAD can assist you to build an impeccable website that helps you create the best first impression.. We are a web design company in Australia with the best team of digital designers and developers that will work with you from start to finish.