How TheAd worked with ‘Gurov’s FEA School’ to increase sales
Gurov’s FEA school is the #1 Choice For Practical FEA training. The insightful courses are designed to help people gain extensive skills in under 6 days.
TheAd started with creating a compelling and informative website that speaks for itself. This involved meticulous branding in the form of establishing who Gurov is and his vision. Our team conducted a photo shoot as well as made a professional video for Gurov where he outlines how Gurov’s FEA school works and how it can equip the clients with the necessary skills.
It is important to note that we took professional headshots as well as created the video for Gurov in-house. This adds a huge value as we aligned everything in the shoot with the overall branding on the website – all under one roof. There’s a huge difference between creating an impersonal 2D video with a voiceover and a professionally curated video showing the face of the company.
Ranging from SEO-friendly content to designing the website, TheAd had the only goal of ensuring that the website performs at its maximum efficiency.
The content was placed very strategically to increase the visibility of relevant key points and the graphics were designed in a very professional yet eye-catching manner. Most importantly, TheAd ensured that the website was designed with efficiency to maximize conversion rates with the aim that every website visitor could convert to an actual sales lead or contact.
Simply placing the contact information at the bottom of the site doesn’t mean that the company’s sales will be blowing through the roof. It calls for an effective digital strategy not only to drive traffic to the website but to also convince that traffic to take some action. This is exactly what TheAd did. We increased the number of conversion points such as contact forms, newsletter sign-up forms, brochure downloads, etc.
However, the most pivotal part of conversion points was signing up in order to receive the entire brochure. This might sound like a minuscule detail but TheAd understood that due to the nature of the business, the first thing that the target audience would be interested in is receiving the details of the different courses provided along with the pricing. This is a quick and proficient way to generate leads which has proven beneficial for Gurov’s FEA School.
The fact that the website has a user-friendly interface that is easy to navigate and takes them to the call-to-action straight away is the cherry on top of the cake.
To conclude, the website spoke for the brand with its aesthetics as well as efficiency. TheAd thoroughly enjoyed working with Gurov’s FEA Training.
