Should I go for a marketing agency that guarantees results?
As humans, we all have one thing in common – we love to hear that a product or service we are investing in has a “guarantee”. Whilst it is possible to make a guarantee for many products and services, marketing isn’t one of them.
You are bound to wonder, “WHY? After all, marketing is a core aspect of every business with huge investments involved.”
We do understand where this question is coming from but let us assure you that guaranteeing a client when it comes to marketing is not only next to impossible but also unethical. Let’s dive deep into why credible marketing agencies can’t and won’t make guarantees and what are the green flags to look for instead.
Reasons why marketing agencies don’t make guarantees
- Lack of control over the algorithms
Google and social media channels are constantly upgrading their algorithms to create a highly user-friendly experience. This customizes the user experience such that their feed will completely depend on their individual preferences until the point that two people searching the same query might result in different results.
Hence, what the ad users see is completely dependent on the algorithm’s assessment of what will make the best user experience. It is important to note that Google itself officially warns users about guarantees.
Therefore, it is important to understand that when it comes to digital marketing, the amount of strategies, time, and effort invested into the campaign is not directly proportional to return on investment (ROI).
However, a good agency can help you ensure that you have the maximum rate of success learned from years of experience.
- Your competitors can have a huge impact
Just like in any competitive space, your rankings in the digital space are heavily influenced by your competitors’ performance. For instance, you have been ranking first in the google search engine for a week but your competitor suddenly decides to heavily invest in advertising and an efficient digital marketing team, and through no fault of your own, you fall one rank lower.
This doesn’t mean that your marketing agency isn’t providing you with the best they can but they certainly cannot control your competitors’ actions.
- Being a good digital marketer is also about being creative
Every company presents itself with new goals and challenges. As a marketing agency, trying out new strategies and campaigns can play a major role in ruling successful results for a company. How can a new strategy, uniquely tailored to the client, guarantee success?
Asking your agency to guarantee results is like restraining them to use the tried and tested campaigns with nothing unique to make you stand out.
- You don’t want to start on the wrong foot
If your agency gives you a guarantee because you compelled them to or because they over-promised to have you as their client, either way, there are high chances that those results will not be met.
As discussed above, many factors that influence the success of a marketing campaign cannot be controlled by the marketing agency. In that case, providing guarantees can set expectations that cannot be met and further damage the longevity of the relationship between the client and the agency.
A good agency would ensure that it presents to you with utmost honesty and the merit of its perseverance and past results.
Don’t be disheartened just yet! It is undeniable that marketing agencies are still invaluable for your company. It is all about choosing a credible agency that is willing to work with utmost transparency.
Reliable marketers will focus on what’s scalable rather than promising high ROIs and bring good records, experience, and knowledge to the table.
Green flags to look for in a marketing agency
- Thorough explanation of the procedure
A good agency understands that they have to conduct thorough research on your company and the industry and then develop a plan of services accordingly. They would assess your future goals and align them with your current procedure using potential strategies.
They would completely keep you in the loop and walk you through the plan of the campaign and not make any flaky promises about the results. This should involve diving into your current and past performance to perfectly optimise for the future with a strategy that is specially curated for you and your brand.
- Tracking, analyzing, and enhancing strategies
Good agencies will not only have the access to the best tools and software to track your company’s progress but will also know how to interpret and improve those results. They will also give you complete access to view the success metrics.
A good agency will further touch base with you regularly to keep you updated on the progress and what potential changes can improve them. Hence, honesty and transparency are fundamental to a good relationship between you and your agency.
- Client care
If your marketing agency genuinely cares about your company and is more worried than you are to perform better, you know you have got the right agency. Good communication, regular catch-ups, revising strategies, and keeping you in the loop all indicate a very client-oriented agency.
The final word
It goes without saying that marketing is a long-term investment and requires extreme patience to see real growth. If a company promises you instant results, you should know by now that it is too good to be true.
A professional, efficient and experienced digital marketing agency can be an indispensable asset to your business, which can help you reach more consumers, and increase sales and holistic growth. A good marketing agency can do unlimited things for your business except for one thing – guarantee results.
TheAd strives to provide its clients with a smooth, transparent, and proficient experience. Book a free consulting session with us today to learn more about how we can help you.
