Ivy Tuesday’s Branding Case Study
Client Overview
Ivy Tuesday’s is a company that specializes in organizing large parties on Thursdays at Ivy, one of the most iconic club in Australia.
Client Objective
Ivy Tuesday’s approached us, an integrated digital agency based in Sydney, Australia, to create a complete visual transformation for their brand. They wanted to stand out in a crowded market and establish themselves as the go-to company for the biggest parties on Thursdays.
Solution
Our team created a full brand identity for Ivy Tuesday’s, including a redesign of their logo, logo reveal and variations, and styles and animated templates for social media. We also designed tickets and a special Halloween promo branding to showcase their unique style and create a remarkable feel.
Logo Development and reveal
Our team started by reimagining Ivy Tuesday’s logo to create a more modern and versatile look. We played with different fonts, colors, and shapes until we found the perfect combination that captured the essence of the brand. We then created logo variations and a logo reveal to use across all their marketing materials.
Logo reveal
Styles and Animated Templates
To showcase Ivy Tuesday’s unique style, we created custom styles and animated templates for their social media channels. We used bold colors, graphics, and animations to create a consistent look and feel across all their platforms.
Design for Tickets
We also designed tickets for Ivy Tuesday’s events to create a sense of exclusivity and excitement. We used the same bold colors and graphics from their brand identity to make the tickets stand out and become a coveted item for their target audience.
Social Media assets
Post
Stories
Video
Special Halloween Promo Branding
To create buzz for their Halloween event, we designed a special branding campaign that featured spooky graphics and animations. We used the same bold colors and graphics from their brand identity to make the campaign cohesive with their overall brand.
Post
Stories
Facebook Cover
Poster
Animation
Results
The complete visual transformation we created for Ivy Tuesday’s helped them establish a unique brand identity that stands out in a crowded market. The bold colors, graphics, and animations we used have created a consistent look and feel across all their marketing channels. This has resulted in increased engagement and excitement for their events, with more people attending their parties on Thursdays at Ivy than ever before.
Conclusion
Working with Ivy Tuesday’s allowed us to showcase our branding expertise and create a visually stunning transformation that helped our client stand out in a competitive market. We’re proud of the results we achieved and look forward to continuing our partnership to help Ivy Tuesday’s achieve even greater success.