Client:

Kooie Real Estate

Industry:

Real Estate & Property Listings

Technology Stack:

  • AWS Cloud
  • React
  • PHP
  • Custom CMS
  • Laravel Framework

Scope:

  • Branding
  • Web Design
  • Development
  • Platform Optimisation

Kooie Real Estate – 
A Complete Branding & Web Development Success Story

Project Overview

Kooie Real Estate is a modern real estate platform designed to simplify property browsing, enhance user experience, and provide real estate agents with powerful tools to manage listings.

Unlike generic real estate websites, Kooie was built from the ground up—with a custom brand identity, bespoke UI/UX design, and a fully optimized web platform, all developed in-house by our team at theAd.

This project required end-to-end execution, from branding and design to full-stack development, ensuring a seamless, high-performance, and scalable solution.

Challenges & Goals

✅ Brand Identity Development – The client needed a unique, recognisable brand that would stand out in the competitive real estate market.

✅ Custom Web Design & UX/UI Optimisation – The platform had to be intuitive, visually appealing, and highly functional for property seekers and real estate agents.

✅ Fully Scalable Web Platform – The site needed to support a growing number of property listings, agent profiles, and dynamic content without compromising speed and performance.

✅ Agent & User-Focused Functionality – A powerful backend was required for agents to manage listings, track inquiries, and optimise their profiles effortlessly.

Our Approach & Execution

1. Branding & Visual Identity

We started by creating a strong, modern brand identity for Kooie Real Estate, ensuring it resonated with both property buyers and real estate professionals.

  • Logo & Colour Palette: Designed a clean, professional, and visually striking logo with a modern real estate theme.
  • Typography & Style Guide: Established a cohesive brand look, ensuring consistency across all platforms.
  • Marketing Collateral: Developed brochures, social media templates, and promotional materials to support Kooie’s launch.

2. Custom Web Design & UI/UX Development

With real estate websites, user experience is critical. We designed a platform that is simple, engaging, and easy to navigate while incorporating key industry features.

  • Custom Property Search System – A tailored search function that allows users to filter listings by location, price, property type, and key features.
  • Interactive Map Integration – Users can explore listings geographically, making property browsing more intuitive.
  • Mobile-Optimised & Responsive Design – The platform adapts perfectly to smartphones, tablets, and desktops, ensuring accessibility across devices.
  • Fast-Loading & SEO-Optimised Pages – Implemented clean, optimised code to ensure high performance and search engine visibility.

3. Full-Stack Web Development (Built from Scratch)

Unlike pre-made templates or third-party systems, we developed Kooie’s platform entirely in-house, ensuring full control over functionality, scalability, and performance.

  • Built on AWS Cloud – Ensuring speed, security, and reliability for a growing real estate database.
  • Custom Backend for Agents & Listings Management – Agents can easily add, edit, and update property listings in real time.
  • React Frontend & PHP Backend – Combining modern frontend interactivity with a robust, secure backend for seamless operation.
  • Automated Lead Generation & Contact Forms – Integrated inquiry forms and lead tracking tools, helping agents manage client interactions effortlessly.

Key Features & Benefits

  • 🏡 Dynamic Property Listings – Real-time property updates with high-quality images, videos, and virtual tours.
  • 📍 Map-Based Search – Users can browse properties visually on an interactive map.
  • 📱 Mobile-First Design – Fully responsive and optimised for all devices.
  • 🔑 Agent Profiles & CRM Integration – Allows real estate agents to track leads, update listings, and manage inquiries seamlessly.
  • 🚀 High-Performance SEO & Fast Load Times – Ensuring top visibility on search engines and a smooth user experience.

The Result:

A Fully Integrated Real Estate Platform

By handling everything in-house, we delivered a seamless, high-
performance web platform that gives Kooie Real Estate a
competitive edge in the market.

Why Kooie Stands Out

Custom branding & identity that builds trust and recognition.

A highly engaging, user-friendly website tailored to real estate needs.

A powerful agent dashboard for easy property management.

AWS-powered hosting for speed, security, and scalability.

Why theAd?

At theAd, we specialize in custom branding, web development, and real estate platform optimization. Whether it’s a new business launch or a full-scale website revamp, we provide end-to-end solutions—from concept to deployment.

We take pride in developing tailored, high-performance digital solutions that align with your business goals. If you’re looking for a custom real estate platform, advanced web development, or AWS-based solutions, we’re here to make it happen.